NetEase concludes exclusive digital partnerships for the 2022 World Cup for French and Argentinian football teams

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HANGZHOU, China, July 14, 2022 /PRNewswire/ — NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase” or the “Company”) today announced that NetEase Media, the Company well-established Internet media platform, partnered with the French Football Federation (FFF) and the Argentine Football Association (AFA) serve as their exclusive online media partner of China and provide exciting interactive content about teams for the 2022 world cup.

Below the under the terms of the agreements, NetEase Media will distribute bespoke content for the two top football teams in the media of China during world Cup. Among othersr ActivitiesNetEase Media will invite team players and coaches to analyze and predict the progression of the turnst via video chats, as well as the production of documentaries on famous players such as Lionel Messi. In addition, Chinese fans of both teams will get a closer look at their favorite soccer stars through interactive messages and discussions on NetEase’s platforms.

NetEase Media is home to one of the first internet portals and one of the most popular news apps in Chinaand has been dedicated to providing informative and inspiring quality content to millions of Chinese users for decades.

These partnerships represent the third time in a row that NetEase has worked together with the leading goverall football associations to provide users with exclusive premium content in China for the World Cup. In the previous 2018 World Cup, NetEase Media partnered with the French and German national football teams to deliver over 11,000 original posts to a variety of news and social media outlets, attracting a total of over 1.5 billion page views.

About NetEase, Inc.

As a leading internet technology company based in ChinaNetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase”) provides premium online services centered on innovative and diverse content, community, communication and commerce. NetEase develops and operates some of the China the most popular mobile and PC games. In recent years, NetEase has expanded into international markets, including Japan and North America. In addition to its in-house developed game content, NetEase partners with other leading game developers, such as Blizzard Entertainment and Mojang AB (a Microsoft subsidiary), to operate world-renowned games in China. NetEase’s other innovative service offerings include its majority-controlled subsidiaries Youdao (NYSE: CAD), China leader in technology-driven smart learning, and Cloud Village (HKEX: 9899), also known as NetEase Cloud Music, China leading online music content community, as well as Yanxuan, NetEase’s own-brand e-commerce platform. For more information, please visit: http://ir.netease.com/.

Contacts for NetEase

Investor requests:

Margaret Shi

NetEase, Inc.

[email protected]

Tel: (+86) 571-8985-3378

Twitter: https://twitter.com/NetEase_Global

Media inquiries:

Li Ruohan

NetEase, Inc.

Tel: (+86) 571-8985-2668

[email protected]

Twitter: https://twitter.com/NetEase_Global

SOURCENetEase, Inc.

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