Audrey Tasiaux was not destined to work in fashion – she had a background in international politics – specializing in terrorism no less. But there was no denying that his “inner flame of creativity burned deep”, and throughout the journey where Tasiaux searched for the perfect pieces to travel, his brand Diane d’Orville was born – “an enduring luxury art object beaming with joy, celebrating illustrious French craftsmanship and graceful freedom of movement.”
Having grown up in Monaco, the half-Belgian, half-Swiss designer chose to name her brand after her chic grandmother, whose “extreme refinement and art of twisting ordinary things into something exceptional , tinged with a good dose of old-fashioned humor” forever inspired Tasiaux.
Well-read, well-researched, and from what I can gather, socialite with a great sense of humor, Tasiaux isn’t your typical fashion dreamer who chased the wacky stars and moon. Diane d’OrvilleThe pieces of are designed to make you feel fabulous from morning espresso to red carpet. No one describes it better than Tasiaux herself: “A practical wardrobe of plush essentials that I could just jump into and let me focus on the most important thing: what I want to live and achieve as a than woman.
The brand’s resort aesthetic reflects Tasiaux’s upbringing in the south of France, with a number of key classic styles such as flowing kaftans, lightweight open coats and baggy jackets paired with palazzo pants. wide-legged. Most of the pieces are one-off designs that are made to order, the main differences being the fabrics used which vary widely as well as the bold, often intrinsic, prints and patterns featured. Intrigued by her background, her vision and her understanding of what true French chic is, I speak to Tasiaux to find out more about Diana d’Orville.
Angela Lei: What is the inspiration behind your design?
Audrey Tasiaux: I like to think of Diana d’Orville’s pieces as a multi-sensory odyssey — inspiration can be triggered by a childhood scent, music (from Tchaikovsky Slave of the Marches to a big drop rave or Pino d’Angio!), neo-classical sculpture or ancient Semitic archaeological sites. Literature has always been a powerful source of inspiration for me — Diana d’Orville is an eclectic mix of jazzy 1920s Riviera from Fitzgerald, Françoise Sagan Hello Sadnessthe Riviera shots of Slim Aarons and the Hitchock shots To catch a thief spirit.
I had the chance to travel on remote paths and off the beaten track in places where I had the chance to discover different cultures and folklores. You can find many references through our collections, mixing periods of history, artistic movements, myths and legends of civilizations. The vibrant South of France where I grew up is an endless source of imagination — my creative journey is a love story with its sun-infused vibrant colors, the timeless enchantment of its peaceful fishing villages, the quintessence of Belle Époque Extravaganza at Villa Ephrussi, which is 20 minutes from the studio where the Diana saga began — no wonder it has inspired so many artists over the centuries, from Matisse to Braque, Signac and Dufy!
AL: Having named your brand after your grandmother, what is your fondest memory of her?
AT: Crystal flakes of perfumes and curious art around her home and her love of botany that I inherited from her. Her elegant gestures, her way of entering a room and instantly lighting it up, and above all… her look! I remember her arriving at the church for my confirmation ceremony as an extravagant Madonna covered in psychedelic prints and cacophonous jewelry. It could have been a monumental kitsch fashion faux pas yet she has the art of making it terribly elegant and tasteful.
And probably the best lesson I learned from her – her straightforward way of speaking her mind without caring one iota what people might think!
AL: For you, what is real French chic as opposed to what Emily in Paris made people believe?
AT: There are two things you can not do to the French: put ice cubes in a glass of red wine and distort their fashion culture. Holy pancake! French style is synonymous with clean lines, restrained color palettes that generate room to breathe and radiate natural beauty. French style is practical, effortless chic: it’s an allure and a spirit, it’s Charlotte Gainsbourg, Ines de la Fressange, Caroline de Maigret and Carla Bruni — a far cry from the styles staged in Emily in Paris.
Don’t get me wrong, I binge-watched the series in a matter of days (or hours?) and can’t wait for season 3! Yet, in no universe (or multiverse… or should I say today, metaverse!?) does a shoe print coat exist in the French Chic repertoire. I’m pretty sure a good bunch of savvy Parisians would sign a Cease & Desist petition for Emily’s butterfly collars, or the layering of exaggerated patterns, layers, hair and makeup, berets, mittens, the white go-go booties…! I’m never against a parade of prints (I’ve built my brand mainly around bold prints!) but this accumulation is just the opposite of French chic.
That said, I’m a big fan of Patricia Field’s work. After all, my passion for playful mixes of patterns, materials and colors was sparked by Carrie’s legendary looks in Sex and the City from early childhood. From a French perspective, criticizing the stereotypical intentional snap she took on Emily is all we love – ours Magdalene by Proust! And we are all secretly looking forward to next season!
AL: Diana d’Orville defines the style of the South of France so well, graceful, airy and effortless. But as a young brand and founder/designer, what does sustainability mean to you?
AT: Sustainability is no longer an option but necessary for our survival and a peaceful future. It is our responsibility as designers, consumers, investors and regulators to drive change. In an industry that is still largely opaque about its practices, I think that Artificial Intelligence (and blockchain technology to a certain extent) will accelerate this sustainable movement because they allow a more traceable mode of production, therefore more transparency encouraging more reasonable. ways of consuming. I am thinking in particular of Daniella Loftus’ impressive digital fashion project “This Outfit Does Not Exist” which concretely exploits these issues in a creative way that opens a new virtuous cycle of infinite possibilities.
It took me a long time and countless quality and background checks to partner with suppliers who share our values: local production, reducing our carbon footprint wherever possible, no chemicals involved in the process, no plastic, no water or harmful dyes, and mutually beneficial long-term vision.
And personally, growing up in an environment where lifestyles are based on the rhythms of nature and the love of the good product is a state of mind,… to love is to care for, to protect and to preserve, whether in the choices I make in terms of food, household cleaning products, skin care or daily habits towards less waste.
AL: What’s next for Diana d’Orville?
AT: We have just signed an exclusive collection for the idyllic Eden Rock St Barths!
I’m also keeping an eye out for the recent fuss around crypto wearables – anything controversial is worth digging into! Mixing cutting-edge technology with age-old know-how could be a potentially fun project to take on. If this can inspire anyone reading this article, I’m open!
You can now buy Diana d’Orville’s chic pieces at www.dianadorville.com.