Italian luxury fashion house Valentino is teaming up with Air France and KLM to support airline group Sustainable Aviation Fuel (SAF) corporate program to tackle the carbon footprint of air travel.
Through the SAF program, Valentino undertakes to estimate and offset its CO2 emissions associated with travel and to contribute annually to the initiative. Air France and KLM will then invest all their contributions in the supply and use of sustainable fuel for aviation in order to make air transport more ecologically responsible.
Jacopo Venturini, Managing Director of Maison Valentino, said in a statement: “We are pleased to partner with Air France and KLM in this important initiative to support the SAF program, whose green transition objectives we fully share and support.
“As a brand, we are proud to share our collective voice to promote positive change. We believe that supporting the research and development of alternative solutions to reduce CO2 emissions is fundamental to continue supporting sustainable fuel production. This partnership adds to our growing commitment to giving back to the territory and collectively – a sense of responsibility developed with great attention to every step and action we take in a more conscious direction.
The objective is for Air France and KLM to reduce their total CO2 emissions per passenger/km by 50% compared to 2005 and achieve the objective of zero CO2 emissions by 2050.
Stefan Vanovermeir, Managing Director of Air France and KLM East Mediterranean, added: “The production of renewable fuels for aviation is essential to achieve CO2 reduction targets in our sector. Important companies such as Maison Valentino, who fully understand our commitment to the environment and share our same philosophy, ensure that the road ahead is less steep.
“Through this agreement, we will be able to stimulate faster availability of fuel for large-scale sustainable aviation, with a more competitive price compared to fossil fuels.”